I see so many empty flyer boxes on for sale signs in front of properties. I suppose flyer boxes are fine but how effective are those flyer boxes especially when they are empty? I imagine that it is hard to keep them filled and even harder to track down who is taking them. Are neighbors taking them or are they being taken in bulk and trashed. Who knows??
How many leads are you loosing?
The thing is I think many buyers are used to those flyer boxes and will stop if they see one. I think many buyers also like something they can take rather than having to write something down. So my suggestion is to keep the flyer boxes but utilize them differently.
Place 1 flyers on the inside of the flyer box but attach it so it can't be removed. Not sure if there are boxes out there that will allow you to attach print material that can't be taken?? If anyone knows of something please share it here.
On that 1 non-removable flyer print the following…
1. Print the property address.
2. Print an 800
# with text that reads something like "Call 800#, ext. 1234 for a recorded
message about this property". RingCentral allows you to purchase 800 #'s
and you can assign multiple extensions to your 800# and record different voice
messages per extension. You can use different extensions for your different
properties, which will allow you to better track the leads per property that
are coming into your 800#. Ring Central provides you with a log of all calls
that came in to your 800 # and you can see who called the different extensions
and make follow up calls if wanted.
3. Print a unique email address that is associate with the property and listing to cell phone identifier with text that reads something like "Email or text this address to receive instant property information in your email or on your phone". ClassifiedFlyerAds.com provides free unique listing email addresses and listing to cell identifiers for each listing flyer you create under any subscription plan. If a buyer sends an email or text to your unique listing address, they will receive the property flyer in their email or a cell phone friendly version to their phone. You will also receive an alert in your email and on your phone with the email address or phone # of the buyer who made a request on your listing.
In addition to having this 1 non-removable flyer, also include a bunch of index card sized sheets inside the box with the same information printed on these index cards. This will provide those buyers who like to take something with physical print material. If they then want more information about the property they can simply call the #800, send an email to the unique email address or send a text to the unique address and they will get instant information and you will capture the lead.
If the box runs out of the index cards – it won’t be such a big deal because your box still has the non-removable sheet that has the information they can use to request more details.
The text option is really great for those buyers who are driving around because they can request information on their cell phone while they are driving around. If you call them back fast enough from the alert you receive, you may even be able to catch them for a showing while they are in that area.