Real Estate Advertising Tips

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Are You Tracking Your Online Conversions?

reportA conversion is generally defined as an event that results in a transaction. A "transaction" will be defined differently based on your business model and what your end goal is (ie. information, sign up, subscription, payment, etc.). Regardless of how you define your conversions and transactions, it is important to track where they are coming from.

Maybe you blog on multiple blog platforms such as Wordpress and ActiveRain. Are you keeping track of leads you get from those platforms and in addition to how many of those leads are converting? Maybe you post videos to different video platforms or syndicate your listings to multiple directories. Maybe you use Twitter or Facebook or focus heavily on your own website. Are you tracking the leads and conversions you receive from all of these sources?

If not, you may be spending valuable time in places that are not giving you a return on your investment. Sure, maybe some of these resources are free but your time is not free; it is an investment. Maybe it's time to take a closer look at which resources have the highest conversion.

Click here to view and download a spreadsheet to help track your conversions

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Why I feel small businesses should learn to serve themselves

Empowerment

Nobody knows your business like you do.  Using self-serve online solutions for your business puts the power in your hands.  You have the control and can make decisions on what is best for your business.

Education

You might be surprised at just how much you can learn when you start using tools that are readily available.  You will learn about online marketing, SEO, advertising, technology and so much more that your competitors don't know about. It will take a little time and patience, but the payoff will be huge.

Economics

You will save BIG.  And when I say "big", I mean thousands of dollars or more.

In order to make "self-serve" work for your business, all you need is initiative, a plan, and determination. The effort you put in to learning to effectively "serve yourself" will pay off in more ways than one, and lay the foundation for a lasting change in your business.

I did it myself

There are so many self-serve tools online that empower small business owners to create their own online presence (ActiveRain, Wordpress, ClassifiedFlyerAds, Squidoo, Social Networks, etc.) without paying big bucks for custom work.  All small businesses really need is to be educated on how to use these tools.  Once they learn about the technology and how to "serve themselves", they will be able to take their business to a whole different (and higher) level.

Empower Yourself With Self-Serve Business Solutions

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