So, you have killer content and you have optimized that content for search engines and what users would search. (And by “optimized”, I mean your titles and meta tags are search friendly and you have done your keyword research to determine the best key phrases to target). So now what? Well, the old adage “content is king” doesn’t just work magically on its own. Content is not king unless you distribute and syndicate it. You can have tons of the greatest content in the world, but that won’t get you very far if you are not distributing it.
Following are a few ways to get your content in front of search engines:
- Bookmarking
- Sitemaps
- Google XML site maps
- Backlinks
- Submit to feed directories
Ways to get in front of users:
- Social networks
- Post ads on classified sites
- Tell people
So, if you have great content, that’s a good start. Remember, though, that your content won’t be “king” unless you distribute it around the web for others to find!
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