Real Estate Advertising Tips

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Content Is Not King If It Can't Be Found

So, you have killer content and you have optimized that content for search engines and what users would search. (And by “optimized”, I mean your titles and meta tags are search friendly and you have done your keyword research to determine the best key phrases to target).  So now what?  Well, the old adage “content is king” doesn’t just work magically on its own. Content is not king unless you distribute and syndicate it. You can have tons of the greatest content in the world, but that won’t get you very far if you are not distributing it.

Following are a few ways to get your content in front of search engines:

  1. Bookmarking
  2. Sitemaps
  3. Google XML site maps
  4. Backlinks
  5. Submit to feed directories

Ways to get in front of users:

  1. Social networks
  2. Post ads on classified sites
  3. Tell people

So, if you have great content, that’s a good start. Remember, though, that your content won’t be “king” unless you distribute it around the web for others to find!

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Comments

Love this, so right you need to get it out to people, networking, handing out cards.  anything you can do

Posted by Ken 360.609.0226 Vancouver, Clark County Homes for Sales (Ken's Home Team at Keller Williams) almost 2 years ago

Misty,

Maybe it is simply a hidden king?  I just feel sad losing a king to all those misfortunes. Of course, if that is not a well syndicated king, then ...?

Posted by Jon Zolsky, Daytona Beach, FL. FunCoast Realty, 386-405-4408 almost 2 years ago

Misty, thanks for the valuable information. 

Posted by Eric J - Dream Home Financing almost 2 years ago

Good point, I'm striving for "good content" but "what the hey" if it doesn't get distributed?  Good post.

Posted by Cynthia Larsen - Sonoma County Real Estate Broker (707-332-2560 www.cynthialarsen.com) almost 2 years ago

Misty, getting found has always been a universal problem.  Now with so many distractions it's becoming more and more of an issue.  All you can do is try to do it right the first time by prividing good content, hopefully that will be found and appreciated.

kk

Posted by Kristal Kraft ~Denver Real Estate~720-279-4599 (The Berkshire Group Realtors) almost 2 years ago

Great information.  Getting the information typed in is part of the battle.  Getting it looked at is the other part.  I've never heard of backlinks.  I'll have to check that out. 

Posted by doug diller (Goal Line Inspections) almost 2 years ago

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